Marketing + Business Development Intern
During my MBA entrepreneurship course, I partnered with The Pilates Collective SLO to refine their marketing and business development strategy. What began as a 10-week internship evolved into a long-term collaboration, driven by my belief in the studio’s mission and growth potential.
I conducted in-depth market research, facilitated client surveys, and led a SWOT analysis to uncover actionable insights. I implemented a new email communication system to enhance client engagement and organized a social media giveaway to help the brand connect with a younger demographic.
Working closely with Katie Nedom, I helped build a comprehensive brand and content toolkit—including a social media guide, visual content gallery, and a strategic marketing plan designed to support future growth.
This experience allowed me to blend strategy and storytelling to elevate a local brand I truly believed in.
Assisted with digital marketing projects and supported various business areas as needed.
Updated the company website using Squarespace, including creating landing pages for engaging giveaways.
Conducted consumer segment research to identify target audience and inform marketing strategies.
Supported marketing and sales strategy for Pilates Collective SLO, contributing to increased brand awareness and customer acquisition.
Managed social media content across multiple platforms, ensuring consistent branding and engaging user experiences.
