Social Media Manager

I currently lead O Positiv Health’s organic social media presence across TikTok, Instagram, and LinkedIn during a time of rapid brand growth and national retail expansion. My work spans end-to-end strategy, content creation, and community engagement—translating technical product info and medical guidance into scroll-stopping, educational, and on-brand storytelling.

I’ve played a key role in campaigns supporting major product launches and retail partnerships (Target, Walmart, CVS), while driving consistent growth in impressions, engagement, and follower count across platforms. I also partner closely with our creative, retail, and medical teams to align messaging and continuously evolve our content strategy based on performance data and trends.

  • Lead O Positiv’s organic social presence across TikTok, Instagram, and LinkedIn

  • Scaled TikTok from <3M to 16M+ monthly views and Instagram from ~2M to 7M+; added 83K+ TikTok and 65K+ IG followers

  • Produce 50+ videos/month, including viral social experiments (22M, 13M, 10M+ views) and ongoing brand-aligned content

  • Supported 10+ product launches including FLO Endocrine Superfood and URO Whole Body Probiotic through full-funnel social strategy

  • Created always-on education for bestsellers like FLO PMS Gummy and URO Vaginal Probiotic

  • Drove social for major retail campaigns at Walmart (14M+ organic views), Target (multiple endcaps and expansions), and CVS

  • Led creative for brand-building moments like National Vagina Day and TikTok Super Brand Day

  • Built influencer and giveaway campaigns with partners like Bala, Solawave, Bellesa, and By Rosie Jane

  • Collaborated cross-functionally with medical, creative, and retail teams to translate clinical info into engaging, on-brand content

  • Owned social reporting and surfaced creative insights that drove continuous optimization and platform growth

Social Content + Always On Strategy

I’ve built out O Positiv’s always-on content engine: designed to educate, entertain, and keep the brand culturally relevant.

From viral street interviews to medical myth-busting and platform-native trend content, this is where performance meets personality.

    • Produce 50+ videos/month in partnership with agency team

    • Create viral formats like period stain tests, tampon drops, and street trivia

    • Drove major organic growth with hits reaching 22M, 13M, 10M, 8M, and 7M+ views

    • Translate technical product info and medical guidance into engaging social stories

    • Collaborate with our Medical Advisory Board on Q&As, myth-busting, and launch support

    • Build credibility through accessible, science-backed storytelling

    • Tap into internet culture, POVs, and trending audio to keep content native to TikTok and IG

    • Use relatable hooks to drive saves, shares, and community comments

    • Position O Positiv as a wellness brand that “gets it” without feeling like an ad

Retail

I led organic social campaigns for O Positiv’s national launches at Walmart, Target, and CVS—turning standard retail moments into scroll-worthy content drops.

Each campaign focused on bold concepts, native execution, and measurable impact across platforms.

  • Supported two national endcaps and multiple in-aisle expansions across the intimate care category.

    • Led social creative for multiple giveaways and the “Thankful for Target” campaign to drive awareness and engagement

    • Delivered platform-native content celebrating new product launches and boosting in-store visibility

  • Launched across 4,300+ Walmart stores with an in-aisle set and endcap program.

    • Led organic social for the full-funnel launch, including creator-led campaigns and surprise-and-delight videos

    • Drove 14M+ organic views across TikTok and Instagram through retail-focused storytelling

  • Executed phased launch including endcap and inline transitions across 700+ CVS stores.

    • Produced social content to support retail resets, highlight product education, and drive awareness

    • Aligned creative with in-store branding and packaging updates

Product Launches + Education

I own end-to-end organic strategy for O Positiv’s product lineup—leading social for major launches while building out always-on education for our hero products.

My work bridges brand storytelling, clinical insight, and creator-led content.

    • Led launch strategy for 10+ new products and rebrands, including URO Whole Body Probiotic and FLO Endocrine Superfood

    • Partnered with internal teams to concept and execute launch content across TikTok, Instagram, and LinkedIn

    • Planned creative rollouts around hero messaging, seasonal moments, and retail timing to maximize performance

    • Create evergreen educational content across platforms for top-performing SKUs like FLO PMS Gummy and URO Vaginal Probiotic

    • Develop bite-sized visuals and scroll-stopping hooks that translate medical and ingredient info into brand-aligned storytelling

    • Work closely with O Positiv’s Medical Advisory Board to ensure scientific accuracy and trust-building across educational content

    • Helped launch recurring formats featuring MAB members like Dr. Jessica Shepherd and Dr. Pero

    • Support strategy for product FAQs, expert-led Reels, and educational content pillars on Instagram and TikTok

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